About Us

Who we are

Pura Cultura is a familia business. For over ten years, we've promoted the indigenous cultures of Mesoamerica through high quality apparel, accessories and gifts. We believe that the ancient cultures of the Americas are very much alive, and have great beauty and wisdom to give to the world.

How we give back
Dancing Mexican Kids

When you support Pura Cultura, you are supporting a familia business here in the United States, but you are also supporting our larger familia, that is, the various Latino vendors, artisans and designers we work with. Not only that, but a percentage of our proceeds go towards helping indigenous students in Mexico through our contributions toward Project Amigo, a non-profit which provides scholarships and health care to underprivileged students in Mexico. Our family and our extended familia thank you for your support!